COPPELL, Texas, March 11, 2021 /PRNewswire/ — Tree Hut, the makers of America’s No. 1 Body Scrubs, is now giving its loyal fans the ability to sweeten their glow from head to toe with a line of four new Sugar Face Scrubs that were developed to hydrate, brighten, purify and nourish. After decades of unmatched body exfoliation, Tree Hut is expanding and evolving its beloved body scrub formulation into gentle face scrubs after a groundswell of interest from the brand’s customers for a facial exfoliation solution with the same skin-loving attributes of the original Shea Sugar Body Scrubs.
While Tree Hut has been the leader in the body scrub category for years, Millennials and Gen-Z have boosted the brand’s popularity on social media in the last year after touting the Shea Sugar Body Scrubs as a must-have self-care staple – making it go viral. With more than 59.7 million views on TikTok and over 150,000 five-star reviews, the popularity of Tree Hut’s Body Scrubs ushered in the Face Scrub line, which mimics the glowing results of its body counterpart.
“Tree Hut’s Shea Sugar Body Scrubs, with quality ingredients and unique scents, have been a top-seller for years, but the reinvigorated interest in the product and brand via social media engagement has inspired us to evolve our offerings to include facial care,” said Jon Song, President of Naterra International, Inc. “The incredible support from our fans has…
