LOS ANGELES, Jan.19, 2022 /PRNewswire-PRWeb/ –Day One CBD sparkling water is pleased to announce that it has been named the exclusive and “Official CBD Partner of USA Pickleball” for a three-year term. First invented in 1965, the sport of Pickleball has experienced exponential growth over the last several years and is widely recognized as America’s fastest growing sport. Pickleball has evolved from original handmade equipment and simple rules into a global sport, played throughout the USA and Canada, Europe, and Asia.
Celebrities and business magnets alike are picking up the sport as it continues to gain popularity. Pickleball participation grew 21% in 2020 and continued the rapid growth in 2021, with the nation’s number of players expected to be well over 5 million once the Sports Fitness Industry Association’s (SFIA) 2022 report is released. A recent article from Vanity Fair stated that Leonardo DiCaprio, Larry David, Melinda Gates, Jamie Foxx, the Kardashians, Owen Wilson, Jillian Michaels and Zach Braff are just a few that have picked up a paddle in the last year.
Day One’s alignment with USA Pickleball, the governing body of the sport, offers the CBD drinks brand a chance to engage with professional and amateur players, along with sampling opportunities at tournaments throughout the country.
“With the rapid emergence of the sport, we are…