CLEMSON — There are two kinds of professional athletes: Those who move the needle, and those who do not. Trevor Lawrence, so far, appears to be a needle-mover. Companies have taken notice.
In the week leading up to the 2021 NFL Draft, the presumptive No. 1 pick signed endorsement deals with mega-brands like Adidas, Gatorade and Bose.
And then there was Blockfolio. The former Clemson quarterback announced his deal with the company that’s a portfolio management app for cryptocurrency, which is a digital currency secured by cryptography and distributed across a large number of computers via a photo on social media.
There was the golden-haired Lawrence, set up against a blue background, with a football in his hands and “Invest in the Future” splashed across his broad chest in white letters.
Search engine results showed the Lawrence ad did move the needle. On April 26, the day the deal was announced, the term ‘Blockfolio’ reached its highest-ever interest on Google, according to Google Trends data.