DALLAS, March 7, 2021 /PRNewswire-PRWeb/ — Dallas based luxury fashion retailer Indiaspopup.com, today announced the launch of a curated platform ‘Sustainable Edit‘, creating a momentum for highlighting the work of designers from India upholding sustainable fashion in the United States.
Having established themselves in the online retail space since 2017 as USA’s premier retailer for Indian luxury fashion, Indiaspopup.com has been seeing a rise in the conscious buying patterns among consumers.
“There has been an upsurge in the enquiries about more environmentally sensitive purchasing ethics,” said Archana Yenna, Founder of Indiaspopup.com. “With Indian fashion so heavily influenced by large demand and heavy textile, it is a welcome change to see consciousness towards the environment rising in the industry practices”
“The initiative aims to amplify the ethical practices put in place by the brand partners and to bring more consciousness to the minds of the consumers before they proceed to checkout,” continued Archana.
The new ‘Sustainable Edit‘ within the website allow the customers to go through the handpicked collection from designers who adapt to responsible manufacturing of their clothes keeping in mind its effect on the environment. “Each brand featured in the ‘Sustainable Edit‘ was screened on the basis of three main criteria namely Culture,…